Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace.
This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain.
Many of the issues are rooted in the perception that Japan's impressive economic success may be due in some degree to anticompetitive practices through which Japan's domestic markets are protected, and that an unfair advantage is granted to Japanese companies as they expand abroad.
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