Böcker av Melina Palmer

The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success.

What Your Employees Need and Can’t Tell You offers a highly actionable roadmap to business executives and managers faced with the task of instituting successful organizational change.

Use the Science of Behavioral Economics to Understand Why People BuyThe most important business book to come out in years. Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in Business: Small Business & Entrepreneurship and Marketing & Advertising#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer ServiceWhat Your Customer Wants (And Cant Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buyand how to use that knowledge to improve pricing, increase sales, create better brain-friendly brand messaging, and be a more effective leader.Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:Real-world examples that bring a concept to life and make it stickIdeas to help you with problem solving for your businessWays to hack your brain into coming up with innovative programs, products, and initiativesIf you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, youll love What Your Customer Wants (And Cant Tell You).