Böcker av Michael Johnson

Michael Johnson is one of the world¿s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding , Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution, but rather with identifying the correct question ¿ the missing gap in the market ¿ to which an answer is needed. Johnson proceeds to unveil all the secret elements involved in creating a successful brand ¿ from the strapline that gives the brand a narrative and a purpose, to clever uses of typography that unite design and language to reinforce a fundamental message. With more than 1,000 vibrant illustrations showcasing the world¿s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands.

Leiden Sie unter einer kreativen Blockade? Manchmal ist dieLösung, ihr direkt ins Gesicht zu schauen. Möchten Sie Ihre Kundenbesser verstehen lernen und Ihre Ideen entsprechend vermittelnkönnen? Ihr kreatives Selbstvertrauen stagniert und Sie wissennicht, woher die nächste fulminante Idee kommen soll? Wer sagteigentlich, dass sie Ihre ,Geschäftsgeheimnisse' für sich behaltenmüssen?Das Buch bietet Tipps und wertvolle Ratschläge für den Kreativenjeder Branche: 233 DO's und DON'Ts von einem, der es wissen muss.Johnson macht den professionellen Ideensuchern Mut, unpopuläreEntscheidungen zu treffen und dennoch - oder gerade deswegen -erfolgreich zu sein.¿ Für alle Designer und kreativ Tätigen, die auf der Suche nachÜberlebensstrategien im alltäglichen Kreativ-Dschungel sind¿ Ein erfahrener Branchenkenner packt aus und lüftet bislangwohlgehütete Geheimnisse zum Umgang mit Kunden, zurUmsetzung kreativer Ideen und zur eigenen Positionierung amMarkt¿ Insiderwissen und neue Methoden

Young, Free, and Independent is a comprehensive guide to achieving financial freedom and building lasting wealth. This practical book outlines a simple yet powerful step-by-step process for taking control of your money and creating financial stability.The book introduces the LESSI method-Learn, Earn, Spend, Save, Invest-a framework for making smart financial choices and avoiding common money traps. By mastering each step in order, readers can escape the bondage of debt, establish financial security, and harness the power of investing.Young, Free, and Independent explores how to: Develop marketable skills that lead to increased earning powerBudget effectively, spend less than you make, and avoid wasteful "lifestyle creep"Build robust emergency savings to weather life's challengesStrategically invest for the long-term using timeless principlesPurchase real estate intelligently to build generational wealthDetect and sidestep predatory scams aimed at separating people from their moneyMake rational financial choices by managing emotions like fear and greedFilled with engaging stories, practical advice, and wisdom gained from the author's twenty years of teaching personal finance, Young, Free, and Independent is essential reading for anyone seeking to break free from debt, cultivate financial discipline, and achieve lasting prosperity. This motivational book will give you the knowledge, inspiration, and tools to gain control of your financial destiny.

Michael Johnson's "The Molecules of Life: A Journey into Chemistry" is a fascinating exploration of the fascinating field of chemistry. This amazing book makes chemistry, which may be intimidating, into an exciting journey that anyone can enjoy. Michael Johnson, a renowned chemist and skilled writer, takes readers on a journey through the fundamentals of existence. Johnson reveals the histories of these crucial chemical elements, such as water molecules, DNA, and proteins, and how they fit into the larger narrative of life. Johnson explains chemical processes, the periodic table, and the remarkable changes that occur inside the tiniest particles with clarity and passion. His story not only clarifies the scientific principles, but also explains the far-reaching effects of chemistry on everything from our health to our vitality to the very air we breathe. Beautiful and profound, "The Molecules of Life" celebrates the science of chemistry. Both the novice and the expert scientist are welcome to join the author on this fascinating voyage into the world of subatomic particles. Every living thing on Earth depends on a fascinating set of chemical reactions, and Johnson's book not only teaches about these reactions but also gives the reader a profound respect for them. If you want to take a life-changing journey into the heart of chemistry, this is the book for you.

Welcome to the World of Eclectic Mechanism, a wondrous place where you can be anything you choose. From a dodgeball playing robot shaped like a lightbulb wearing mustache glasses to being the guy of your dreams meeting the girl of your dreams. . .in a dream or even an alien bunny girl in a black dress serving drinks inside of a mushroom. We ask no questions here.Many of us come here seeking solace from our everyday struggles whether that be appeasing our corporate overlords, relief from soul crushing burdens and responsibilities or relief from the humiliation of your crush telling you she just wants to be friends. . .Then deletes your number. Here at Eclectic Mechanism there is no rejection (maybe) or reason to fear anything because you're the main character and you have plot armor.Here at EM we aim to tell lighthearted stories that also tug at your heartstrings but most importantly have a silver lining. We want to create a home for everyone, especially those who don't feel at home. . . At home. So let's celebrate creatives as well as being creative together and remember to stay Eclectic.

The illustrated local history of the North East of England through its great town halls and civic centres.

The is is about a young African American man name Jeffery "e;Popeye"e; Ross experience during WWII. When the U.S. entered war after the attack on Pearl Harbor in 1941. At first he didn't want to get involved with war, but when he got his teen girlfriend pregnant and feeling the pressure from other people he decided to join the Army. That decision would change his life forever. While the the Army he would meet his best friend Willie Banks III who serve his life.

In less than a century, Middlesbrough developed from a small farmstead into an industrial metropolis of 90,000 inhabitants. The genesis of this extraordinary transformation was the establishment of a new coal port on the south bank of the River Tees. Conceived and built by its industrial pioneers, Middlesbrough was a Victorian new town, planned on a strict grid system. Following the discovery of ironstone in the Cleveland Hills, this embryonic town developed into a world-leading centre of iron and steel production, earning itself the epithet 'Ironopolis'. A product of capitalist enterprise, Middlesbrough has a surprisingly rich architectural heritage. From the commercial palaces of the ironmasters' district to the superb Gothic town hall, Middlesbrough's buildings express the civic pride and entrepreneurial spirit of its industrial titans. The town boasts an incredible variety of churches, some designed by the brilliantly original architect Temple Moore, as well as the only surviving commercial building by Arts and Crafts pioneer Philip Webb. Striding over the Tees, Middlesbrough's Herculean bridges are monuments to the ingenuity and skill of its workers. This book is a celebration of Middlesbrough's architectural legacy. Exploring a selection of its finest buildings, it argues that despite the damage wrought by economic change, wartime bombing and destructive planning decisions, Middlesbrough retains a spectacular Victorian townscape that expresses a history of exceptional innovation and artistry. The text is illustrated with archival images and colour photographs taken especially for this volume. Michael Johnson is Senior Lecturer in Design History at Northumbria University. He is the author of The Sunderland Cottage: a history of Wearside's 'Little Palaces' and co-author of The Architecture of Sunderland, 1700-1914.

He played in a rolling pastureIn the shadow of dense wood, Hoping to become like his Father, >The poem, A Boy and His Bones, tells the story of Drew, a young boy who loves to farm and explore. He uses his imagination to discover and shape the world around him, but could some realities be beyond what even he can imagine?

Intermediate-Advanced user level

Don''t Let Anger to Poison Your Life: Take Back Control!Anger is part of life. There is so much around that could tick you off. It could be your children, spouse, boss, or maybe even the choices you have made in life. No one chooses to be angry. It is more of a reaction to what happens to you. But henceforth you can start responding instead of reacting. How you act when angry says a lot about who you are. With proper anger management, you will make calm decisions when angry instead of just reacting and regretting your actions later. Do not let anger poison you. Do not allow yourself to become a victim of your anger.This book will guide you on how you can stay calm and keep your cool in situations of enormous anger. The book contains proven techniques you can use to manage your anger and get your life back. Do not act out when angry to "teach others a lesson" or make yourself feel better. This book will show you what to do instead.Here is what you will learn from the book:Proven anger management techniques you can use on a daily basisHow you can handle anger from the past and let goHow can you use anger constructively instead of becoming a victim to it?Speaking out properly when angryEvaluating how often you get angry and how intense your anger is What makes this book different?There are many books on anger management, so why should you choose this one? This book covers how frequent and intense anger affects your life even when you are not physically harming others. It shows you how you can manage your anger without seeking professional help. The author recognizes that anger is an emotion that you cannot cure but have to manage to get balance in your life.

This gives Montessori teachers the knowledge, skills, and confidence to get their children independently reading, writing, playing, researching, and composing music.

Examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize a Paris firm.

'Elite athletes aren't born. They're made.'Michael JohnsonFrom a living icon of the Olympic Games - as both an athlete and now as a BBC broadcaster - Gold Rush is a compelling analysis of the fascinating combination of psychological and personal qualities, as well as internal and external factors, that go to create an Olympic champion.This exciting new book is based on Michael Johnson's own experiences as an iconic four-time Olympic champion, and on the knowledge he has gleaned as a top-class coach and motivational speaker. It also features, uniquely, more than a dozen exclusive and insightful interviews with Olympic legends from across several different sports who between them have claimed more than 50 gold medals over the past 30 years.In essence, Johnson has assembled his very own Olympic Hall of Fame in assessing the DNA of true champions.Gold Rush is themed around chapters in which Johnson will discuss each of the key qualities/factors. He expertly feeds in fascinating first-person testimonies from the Olympic legends. In the process he builds up a definitive knowledge bank of expertise and experience from athletes who have been on this fascinating journey, encountered the highs and the lows, but ultimately reached the summit - an Olympic gold medal.Johnson's interviewees include: Usain Bolt, Carl Lewis, Sally Gunnell, Seb Coe, Daley Thompson, Cathy Freeman, Ian Thorpe, Michael Phelps, Rebecca Adlington, Chris Hoy, Steve Redgrave, Matthew Pinsent, Lennox Lewis and Michael Jordan.