Böcker av Michael Morley

"There is no better time to make a career in international public relations". So says Michael Morley in this vibrantly anecdotal account of the international public relations machine. Part memoir, part guidebook, How to Manage Your Global Reputation distills forty years of experience into lessons for the ages for both neophyte and careerist in the public relations field.Morley takes us into the world of international public relations, examining the strategies and programs of some of the world's prominent organizations, the barriers to international public relations, international media and how to develop a global voice. He discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. Covering such topics as corporate reputation, the global voice, issues identification in management, and crisis and catastrophe communications, this is an essential guide to international public relations for all PR professionals.

For fans of ITV's 'Des', starring David Tennant as Dennis Nilsen.Only one TV interview with a serial killer has ever been recorded in a British jail and broadcast. This is the exclusive story of that dramatic event, carried out by award-winning documentary maker Mike Morley with Dennis Nilsen, then the country's most prolific murderer.In what became front page news, Morley overcame two eleventh hour government attempts (in the High Court and Court of Appeal) to stop ITV in the UK screening any extracts of the Nilsen interview. Controversially, the court ruled no more than 4 minutes of a four-hour interrogation should ever be shown.The Dennis Nilsen Tapes: In Jail with Britain's Most Infamous Serial Killer covers those full four hours, plus two days spent face to face with Nilsen in Albany Prison and two years of graphic correspondence and confessions from the infamous Scottish serial killer.With fresh insight from world famous psychological profilers and a leading pathologist, Morley completes almost three decades of investigation into what turned the former chef, policeman and civil servant into one of the world's most notorious murderers and necrophiles.

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.