Böcker av Michael R. Czinkota

A New World Order has begun for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirlwind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. I consider the soul the center of our activities and inspirations. If one says of an individual, "e;his soul has left him,"e; one connotes death. This also will apply to societies and corporations. Are we willing to permit the gradual march toward solitude with all the accompanying sharp cutting edges? Will the balloon go up? The reader can judge. I hope to supply the content here. With a foreword by Ambassador Laszlo Szabo, a preface by the Rev. Horkan, and the humorous yet pensive illustrations by award-winning cartoonist David Clark, this book increases one's ability to gain a comprehensive understanding of the most pressing international business and trade issues that the world faces today.

A compilation of articles and editorials by Prof Czinkota published in news media worldwide. The book contains thoughtful insight into core dimensions of international business and trade. The vast array of themes reflects how international business reaches every corner of our world today.

Features the essentials of international marketing that make for smoother sailing overseas.