Böcker av Michael Solomon

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomons Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as Dadvertising, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Questo studio qualitativo ha utilizzato metodi narrativi per portare alla luce le esperienze vissute da cinque cittadini afghani musulmani. Questi partecipanti sono immigrati negli Stati Uniti mentre prestavano servizio come interpreti e traduttori per le forze della coalizione durante la guerra in Afghanistan tra il 2003 e il 2012. Diversi ricercatori hanno esaminato l'immigrazione musulmana dalle nazioni orientali a quelle occidentali, concentrandosi sul loro adattamento, sull'assimilazione e sui modelli di sviluppo. L'obiettivo di questo studio era leggermente diverso e importante per le scienze sociali, in quanto si concentrava sul modo in cui un gruppo selezionato di maschi musulmani afghani concettualizzava il proprio senso di identità e su come la loro nozione di identità fosse modellata e influenzata dalle loro esperienze pre e post-migrazione. A tal fine, le scoperte di questo studio hanno rivelato che la natura delle identità per molti di loro può essere considerata più mista e in alcuni casi rinegoziata, mantenendo parti della loro identità nativa e abbracciando aspetti degli elementi culturali, etnici e sociali della loro nuova terra di accoglienza che si adattano al loro quadro di riferimento individuale.

In dieser qualitativen Forschungsstudie wurden narrative Methoden eingesetzt, um die Lebenserfahrungen von fünf afghanischen muslimischen männlichen Staatsbürgern zu ergründen. Diese Teilnehmer sind in die USA eingewandert, als sie zwischen 2003 und 2012 als Dolmetscher und Übersetzer für die Koalitionsstreitkräfte während des Afghanistankrieges tätig waren. Mehrere Forscher haben die muslimische Einwanderung aus östlichen in westliche Länder untersucht und sich dabei auf deren Anpassung, Assimilation und Entwicklungsmuster konzentriert. Das Forschungsziel dieser Studie war insofern etwas anders und für die Sozialwissenschaft wichtig, als sie sich darauf konzentrierte, wie eine ausgewählte Gruppe afghanischer muslimischer Männer ihr eigenes Identitätsgefühl konzeptualisierte und wie ihre Vorstellung von Identität durch ihre eigenen Erfahrungen vor und nach der Migration geprägt und beeinflusst wurde. Zu diesem Zweck haben die Ergebnisse dieser Studie gezeigt, dass die Identität vieler Studienteilnehmer eher als gemischt und in einigen Fällen als neu ausgehandelt angesehen werden kann, wobei sie Teile ihrer einheimischen Kernidentität beibehalten und gleichzeitig Aspekte der kulturellen, ethnischen und sozialen Elemente ihres neuen Gastlandes aufnehmen, die in ihren eigenen individuellen Bezugsrahmen passen.

Este estudo de investigação qualitativa utilizou métodos narrativos para desvendar as experiências vividas por cinco cidadãos afegãos muçulmanos do sexo masculino. Estes participantes imigraram para os EUA enquanto trabalhavam como intérpretes e tradutores para as forças da coligação durante a Guerra do Afeganistão, entre 2003 e 2012. Vários investigadores examinaram a imigração muçulmana das nações orientais para as ocidentais, centrando-se na sua adaptação, assimilação e padrões de desenvolvimento. O objetivo de investigação deste estudo era ligeiramente diferente e importante para a ciência social, na medida em que se centrava na forma como um grupo selecionado de homens muçulmanos afegãos conceptualizava o seu próprio sentido de identidade e como a sua noção de identidade era moldada e influenciada pelas suas próprias experiências pré e pós-migração. Para tal, as descobertas deste estudo revelaram que a natureza das identidades de muitos dos participantes pode ser considerada mais mista e, nalguns casos, renegociada, mantendo partes das suas identidades nativas nucleares e, ao mesmo tempo, abraçando aspectos dos elementos culturais, étnicos e sociais da sua nova terra de acolhimento que se enquadram no seu próprio quadro de referência individual.

Cette étude qualitative a utilisé des méthodes narratives pour mettre au jour les expériences vécues par cinq citoyens afghans musulmans. Ces participants ont immigré aux États-Unis alors qu'ils servaient d'interprètes et de traducteurs pour les forces de la coalition pendant la guerre d'Afghanistan entre 2003 et 2012. Plusieurs chercheurs ont étudié l'immigration musulmane des pays de l'Est vers les pays de l'Ouest, en se concentrant sur leur adaptation, leur assimilation et leurs schémas de développement. L'objectif de cette étude était légèrement différent et important pour les sciences sociales en ce sens qu'elle se concentrait sur la manière dont un groupe sélectionné d'hommes musulmans afghans conceptualisait leur propre sens de l'identité et comment leur notion d'identité était façonnée et influencée par leurs propres expériences pré- et post-migratoires. À cette fin, les découvertes faites dans le cadre de cette étude ont révélé que la nature des identités de nombreux participants à l'étude peut être considérée comme plus mixte et, dans certains cas, renégociée, conservant des parties de leur identité autochtone fondamentale tout en embrassant des aspects des éléments culturels, ethniques et sociaux de leur nouvelle terre d'accueil qui correspondent à leur propre cadre de référence individuel.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since were all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Sren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomonAbout the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Josephs University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Sren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

A smart, hilarious parody of Malcolm Gladwell's bestselling Blink. Stop! Don't think! You already know what this book is about. That is the power of Blank: the power of not actually thinking at all. Using what scientific researchers call 'Extra-Lean Deli Slicing' (or would, if they actually bothered to research it), your brain has already decided whether you're going to like Blank, whether its cover goes with your shirt, and whether it will make you look smart if somebody sees you reading it on the train. Chances are you and your shirt are both liking it a lot, you're going to buy several copies, and you don't even know why! That's why you've absolutely got to read Blank: to find out why your brain keeps doing these wacky things without your permission. In Blank, a hilarious parody of the No. 1 bestseller it looks eerily like (and sort of rhymes with) and that your brain wisely advised you to just read a review or magazine excerpt about while avoiding the actual book itself, the brilliantly impulsive and slightly irresponsible Noah Tall explains how people as diverse as General Custer, Roy Rogers, a semi-famous rock star, and the entire New York City Police Department either won big or lost miserably as a result of their minds going completely blank.

For introduction to business courses. A better way to learn business.Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter. MyBizLab is not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Real People, Real ChoicesMarketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292097855)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator