Böcker av Mikael Klintman

A smart, incisive toolkit for understanding how the framing of information influences the way we see the world. In today's chaotic media landscape, working out who and what to believe is a daunting task. Lies and misinformation are only part of the problem - often the way a story is presented has just as much effect on us as what the story is. In Framing, sociologist Mikael Klintman offers a cutting-edge toolkit for exposing and analysing the rhetoric that saturates our everyday lives. Combining insights from the social sciences, economics and evolutionary biology, he lays out a four-part approach to understanding how information is 'framed' for us, built around the key elements of texture, temperature, position and size. Demonstrating this approach through an array of real-world examples, from climate change denial to the subtle messaging of caviar ads, Klintman reveals how canny communicators mislead us without relying on overt deception. At the same time, he probes the deeper evolutionary and cultural roots of our susceptibility to frames.

Concerns about people's resistance to facts and knowledge are becoming increasingly serious. This book draws on the social, economic and evolutionary sciences to provide an integrated understanding of the phenomenon. -- .

This book develops a groundbreaking, novel approach to examining ethical consumer behaviour from the perspective of evolutionary theory, illustrating the deeply rooted potentials and limits within society for reducing environmental harm.