This analysis of the Kennedy administration's relationship with the press during the Laotian, Berlin, Cuban missile, and Vietnam crises of 1961-63 suggests that press coverage and Kennedy's influence on the press were far more varied than scholars have supposed. The study combines quantitative analysis with previously untapped sources in the Kennedy Library. Originally published in 1984.
The informed general reader seeking a better understanding of the political advertisement phenomenon, journalists who cover political campaigns, as well as scholars in communications and political science, will find 30-Second Politics invaluable reading.
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