Böcker av Murat Çemberci

The uncertainty and volatility of modern commercial environments have shifted the foundations of business success and survival. Key factors that affect firm performance and determine sustainability now include knowledge creation, knowledge management, uncertainty management, organizational intelligence, and supply chain administration. This book proposes an analytical approach to identifying and enhancing these critical factors and describes how firms can exploit their strengths and compensate for their disadvantages. Sustaining business success requires competitive strategies that are rational and analytical. Firms that know their goals have an advantage over their rivals; those that can innovate and incorporate the knowledge they develop will prosper, even in the most competitive situations. Managers and business practitioners can learn from this book how to identify the key factors that make their firms effective and successful, and how to ensure they remain sustainable over time.