Böcker av Neil Carlson

One of the more difficult things to do in sales is set appointments. You'll learn how to get a yes from virtually anyone. All you have to say this, and what would you say after you read this? We need to get together, so I can share this information with you, so you, can make a logical decision on whether or not you even need this, is that fair? This will prompt most anyone to say yes. You'll learn why in the book and more.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in Physiological Psychology or BiopsychologyA streamlined overview of behavioral neuroscienceFoundations of Behavioral Neuroscience offers a concise introduction to behavioral neuroscience with a good balance of human and animal studies. Authors Neil Carlson and Melissa Birkett help students grasp the key concepts of the discipline, apply theory and research findings to daily life, and better understand their own behavior. Along with the fresh perspectives brought by new co-author Melissa Birkett, the 10th Edition incorporates the latest studies in this rapidly changing field as well as a new dedicated chapter on movement, added in response to faculty feedback.

For undergraduate courses in Introductory Psychology for two and four year institutions. A rigorous biological and evolutionary approach to introductory psychology text written by an international team of authors. Based on the connections between behavior and its biological underpinnings, Psychology: The Science of Behavior presents psychological behavior in the context of its adaptive significance. The Seventh Edition again combines a scholarly survey of research with real-world applications of research results to problems that confront us today. The authors apply the discovery method to take students inside the research process to foster a critical understanding of the logic and significance of empirical findings