Böcker av O. Thyssen

This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.

Organizational values are a hot topic as private and public organizations are not only evaluated according to their products and profits, but also according to the circumstances of the product - labour conditions, materials, risks, human rights and social responsibility. Values are becoming the defining identity of organizations.