This is a study of Finnish Lotto winners, aiming to reveal the changes taking place in consumer behaviour when economic resources are suddenly and unpredictably multiplied.
`I consider this book a remarkable achievement. Sophisticated in its use of sociological, anthropological and critical theory, [it] also successfully conveys the direct tangible experience of corporality and the senses. Falk's original, insightful book sets the study of the body onto a new plane' - Roy Porter, The Wellcome Institute
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