Böcker av Pat Jordan

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

Pat Jordan is a minor league pitcher turned award-winning sportswriter. Now 80, he looks back at his life, forever overshadowed by his father, an orphan, grifter, and gambler.

"My father's name was Pasquale Giordano. Or Patsy Giordano. Or Patsy Jordan. Or Patrick Michaele Jordan. Like everything about his life, even his name was elusive."So begins My Father's Con, a Memoir, by Pat Jordan, the octogenarian former pro baseball prospect-considered for a time to be one of the hardest throwing pitchers in the minor leagues-who later became an award-winning sportswriter. Jordan is the author of a dozen books, including A False Spring, a bittersweet memoir of his baseball career, ranked #37 on Sports Illustrated's Top 100 Sports Books of All Time.Now, with the elegant ease of a craftsman who has worked at his trade every day for nearly sixty years, Jordan tries to make sense of his life before and after baseball, starting with the story of his father-a grifter and gambler who would come to be known in his dotage as Il Professore, the professor emeritus of con.An accounting of an extraordinary life, lived beneath the long shadow of "the exquisite perfection of my father's con."

Few writers know more about pitching, and few pitchers know more about writing than Pat Jordan. Suitors of Spring is a collection of eight of Jordan's essays about pitchers and pitching, originally published in Sports Illustrated. From the cultivated genius of Tom Seaver, to the irresistible wisdom of Johnny Sain, to the tragic mystery of Steve Dalkowski, the fastest pitcher ever, Jordan's portraits show us, simply and hauntingly, that wins and losses have more to do with a pitcher's heart and mind than his velocity and location.

The ultimate instruction for young pitchers. In addition to covering all the basic pitches, it also includes sections on proper motion, strength development, and pitching control.

Traces the falling star of the author's once-promising pitching career, illuminating along the way his personal struggles and quest for maturity.

Chronicles the author's decision to reclaim the failed potential of his youth.