Is political spin really a new phenomenon or have politicians been manipulating the press for as long as newspapers have existed? This book shows that spin is not something dreamed up by modern, media-savvy politicians. In fact, it was one of the best-kept political secrets of the eighteenth and nineteenth centuries.
Analyses the shape of the news industry - a world of rolling news and multimedia platforms, and a world where broadcast news is considered another element of show business. This title includes critiques of existing theories, and study of the newspaper, radio, television and internet news channels.
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