Böcker av Paul Davidson Reynolds

Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

Start-up Actions and Outcomes: What Entrepreneurs Do to Reach Profitability provides a description of the firm creation process based on five harmonized data sets from four countries that track the business creation process. The second objective is to explore the role of start-up activities on the outcomes for these nascent ventures.

A monograph that presents a more complete understanding of both the critical national features and the underlying processes affecting participation in business creation.