Böcker av Paul Sullivan

A tried-and-tested playbook for product and service launches you can implement in just 30 days Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth is a startlingly insightful and powerful new discussion of how to take your company's next product or service to market. In the book, author, strategist, and entrepreneur Paul Sullivan walks you through his ARISE framework, a set of strategies you can implement at your own company in just 30 days. In addition to an evidence- and experience-based bird's-eye view of the go-to-market process, you'll get hands-on guidance on which KPIs to pay close attention to-and which ones you can safely ignore-as well as how to align your sales and marketing teams to create a unified customer journey. You'll find real-world case studies that demonstrate the real-world value of the ARISE framework and that show you how business leaders like yourself can overcome the challenges you're likely to face in your own launch. Perfect for entrepreneurs, managers, executives, founders, and other business leaders, Go-To-Market Uncovered is an essential read for product leads, sales and marketing team leaders, and other professionals interested in discovering what distinguishes successful product launches from the rest.

"Berlin is a city forever in the process of becoming, never being, and so it lives more powerfully in the imagination." Rory Maclean, 'Berlin - Imagine a City'.Located at the epicentre of some of modern Europe's most significant and turbulent events, Berlin has long held a magnetic attraction for writers. From 19th century authors recording the city's dramatic transition from Prussian Hauptstadt to German capital after 1871 and the modernist intellectuals of the Weimar period, to the resistance writers brave enough to write during the dark years of the Nazi era and those who captured life on both sides of the divided city, a body of literature has emerged that reveals Berlin's ever-shifting identity. Since 1989, Berlin has yet again become a crucible of creativity, serving as both muse and sanctuary for a new generation of writers who regularly claim it as one of the most exciting cities in the world. This unique and engaging book functions as an introduction to some of the finest writing in and about the city, as well as a guide to some of its best sights and vibrant neighbourhoods. Spanning more than 200 years of local life and literature, it features German authors as diverse as E.T. A. Hoffmann, Joseph Roth, Jorg Fauser, and Christa Wolf, as well as a slew of famous international names such as Mark Twain, Philip Hensher and Chloe Aridjis.

New in paperback, a little book full of information that you probably don't know about Oxfordshire!

The Weight Lifted chronicles the Chicago Cubs' historic 2016 journey from underdogs to World Series champions, breaking an enduring curse and ending the longest championship drought in sports history.

Willy Cockhead had to live with his name.Uncovered by local author Paul Sullivan and accompanied with strange-but-true anecdotes, this entertaining volume of baffling, ill-thought-out and just plain rude examples champions the people and places of Oxfordshire that got saddled with the daftest of names.

A major new contribution to the field of qualitative data analysis, this book sets out the theory and practice of dialogical approaches.

A history of Oxford

In Remixology: Tracing the Dub Diaspora Paul Sullivan explores the evolution of Dub; the avant-garde verso of Reggae.

many others, such as the fact that Robert Dudley, Earl of Leicester, stole a piece of New College's unicorn horn, that one of the Fellows of Christ Church was a bear or that Oxford Castle has England's most frequently sighted ghost, are much less widely known - and some of these stories have not appeared in print for hundreds of years.