Offering a student-friendly introduction to business research methods, this text covers all of the need to know basics in a clear and engaging manner. Research Methods is an ideal text for students of all levels coming to the subject for first time.
A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.
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