Böcker av Phillip G. Clampitt

Social Media Strategy: Tools for Professionals and Organizations by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

This book equips students, managers, and executives with the strategies and tools to address common communication problems experienced in organisations, with the goal of learning how to add value to their organisations by communicating more effectively.

Provides a bridge between strategic thinking and leadership.