Böcker av Priscilla Boniface

This book portrays a fresh approach to tourism. It argues for increased and radical change by the tourism industry and claims that this change is made necessary by the emergent sophistication and increased experience of tourists who require a different style of treatment and type of product.

This title examines food and drink tourism, as it is now and is likely to develop, through a cultural "lens". It asks: what is food and drink tourism and why have food and drink provisions and information points become tourist destinations in their own right?

As cultural tourism increases the management of heritage sites becomes more complex. This book examines these crucial management issues from a marketing approach, to identify the needs of all concerned.

International in scope, this book examines both succesful examples of heritage management as well as some failures. It provides the principles which should underpin all heritage developments designed to attract tourism on a major scale.