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Böcker av Professor Greg Myers

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  • - Brands, Media, Audiences
    av Professor Greg Myers
    480,-

    Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.

  • av Greg Myers
    2 760,-

    Presents an insightful analysis of the discourse produced by blogs and wikis. This book looks at how blogs and wikis: allow for easier than ever publication; can claim to challenge institutional hierarchies; provide alternate perspectives on events; exemplify globalization; and, challenge demarcations between the personal and the public.

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