Böcker av Professor of Computer Science Zbigniew (University of North Carolina) Michalewicz

Winning Credibility: A guide for building a business from rags to riches is not a replacement for all the books on "e;how to succeed in business"e; or "e;how to be great at sales."e; Instead, it is an integral complement to both. Without raising or borrowing millions of dollars, this book explains the art and science of crafting a company image that others will hold in high esteem. A company image that will be associated with success and staying power-even if the company is brand new; with customer satisfaction and on time delivery-even if the first client remains unwon; and with praise, promise, and upside-even if the business plan is still wet. Although the process of building a business from rags to riches is never easy, the tips and techniques in this book can smooth out some of the bumps in the road.