Böcker av Rachel McConnell

Imagine a world without Lorem Ipsum.Imagine a world where content was so widely recognised as integral to any design process, and imagine a world in which content experts sit within all areas of a business.Good content sits at the heart of our products, services and experiences and it's pivotal to the success of our business. It's no longer enough to rely on visual design alone.This book will help you recognise the content maturity of your organisation, and find out how to increase it. It explains the different content roles, when to hire them, and how to hire them.It also helps you set your content team up for success.This second edition features updates and additional content, including the role of content ops.

Content design teams need the right conditions to thrive-but when they're hampered by bottlenecks or putting out fires, it's hard for them to do their best work, secure support, and grow strategically.Enter content operations. With smart, operational approaches, Rachel McConnell helps you identify and remove the barriers to strong, effective content work. You'll learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy-so you can lead your team with impact.THIS BOOK EXPLORES:What operations are and how they enhance your workWhen and how to scale your content practiceOvercoming blockers and streamlining workflowsBuilding stronger bonds within and between teamsFostering a content community of practice