Böcker av Rebecca Harding

This Special Report will show you how to build a stronger public, professional profile in order to attract opportunities, enhance career progression and win new business. At the end of the report, you will have put together your own practical, personal profile plan and will be able put it into action. With so much information available about professionals online, it is essential to actively manage your own profile and not leave it to chance. Most lawyers do not manage their professional reputations and so there is clear opportunity, for those who do, to become much better known, enhance their career progression and win business through strong reputation and new opportunities. However, with all the information clutter out there, how do you stand out in the market place? This report will address:Why it helps to have a strong professional profile;Why people choose to work with you and what influences their decisions;How you present yourself and build your personal brand;What psychological tools you can use to build your network;How to enhance your public credibility;Practical activities to raise your profile; andHow to avoid damaging mistakes. Building your Professional Profile will help any lawyer seeking to build a professional profile to win work and open up more business opportunities. It will also be of value to lawyers wishing to progress their career, whether by becoming a partner, gaining promotion or moving firms. Those wanting to build credibility in the marketplace, or with clients and colleagues, will also find it beneficial.

This Special Report focuses on improving lawyers' performance in one of the most challenging areas of their work: pitching for business. In today's competitive market, making your work stand out from the crowd is essential - not only for winning new business but also for the future success of your firm. Whether pitching to a group, responding to a tender or having a one-to-one meeting, the ability to deploy a combination of effective marketing communication techniques, in-depth audience analysis and meticulous preparation will improve the quality of your pitch... and increase your success rate. This must-read report takes a practical approach and offers a clear process for improving your pitching and responses to tenders. It covers key topics such as common mistakes, audience analysis, message and tone, persuading, what research really means when pitching, visual differentiation, and cross-border pitching. It also includes feedback and case studies from in-house lawyers and partners who have seen the most outstanding - and worst! - of pitches.

Trade is being weaponized - and this isn't good. As politicians on both sides of the Atlantic raise the stakes, trade is increasingly a tool of coercion to achieve strategic influence. This book looks at the risks for us all as trade becomes an instrument of foreign policy, and shows how politicians could turn things around.

Trade is no longer just the ships, planes and lorries that move the goods we buy around the world or the services we consume either physically or digitally. This book examines the US, Chinese and Russian approaches to `strategic trade' and argues that Europe must adapt or lose out.