Böcker av Richard Banfield

In todays lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and its rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others dont?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.In three parts, Product Leadership helps you explore:Themes and patterns of successful teams and their leaders, and ways to attain those characteristicsBest approaches for guiding your product team through the startup, emerging, and enterprise stages of a companys evolutionStrategies and tactics for working with customers, agencies, partners, and external stakeholders

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on boardwhether theyre team members, decision makers, or potential users. Youll know within days whether a particular product idea is worth pursuing.Design sprints enable you to:Clarify the problem at hand, and identify the needs of potential usersExplore solutions through brainstorming and sketching exercisesDistill your ideas into one or two solutions that you can testPrototype your solution and bring it to lifeTest the prototype with people who would use it

Taking the first step to investing in the stock market yourself can be quite daunting. Where do you start? How do you know which stock is a good one? How do you monitor your investments and when do you know the right time to sell your stock?These are all questions that I struggled with when I first made the leap into investing in individual stocks many years ago. I focused my stock picks on companies with growth potential. With growth-stock investing, you are focusing on investing in companies that are just starting out. These are companies that haven't yet reached the big leagues. And by the time they reach the big league, you win with typically large increases in the stock price.I made my stock picks. Some early investments paid off, others, not so much. I soon found myself caught up in the market noise. It was overwhelming, watching the ups and down's and listening to so many opinions of what would be the next big stock to take off. The stock market is a large and complex world. There are so many different stakeholders with their own vested interests-who do you listen to?It was then that I took a step back. I went back to basics. I've always had an interest in understanding why some companies are successful and others struggle. So that's where I focused my investment research. What factors went into making a great company?It didn't take me long to discover that it's less about the financials of a company and more about the key factors that a company should possess to have the best chance of winning. I found that if I ignored all the noise and hype surrounding the stock market and just focused in on the key factors that I believe make a successful company, then I made more successful stock picks. By using these factors, and I have 12 of them, I've had stocks that have grown almost 2,000 percent.I documented these factors over time, and once I had it down to where I know it worked consistently, that's when I decided to share it with other DIY investors.In the Growth Stock Investing playbook, I provide: A 7-step playbook which shows you how to find, select, buy and maintain growth stocks, and importantly when to sell to maximize your profits.The 12 key factors that can indicate whether a company is likely to succeed and grow into a successful business, and in turn, create larger investment returns for you.The basics on stock market investingInvesting is the ultimate spectator sport. But as with any game, you are playing to win. You can win in the stock-market game. You just need to know how to play the game smart and strategically from beginning to end.

What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry theyre forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.Based on scores of interviews he conducted over a two-year periodfrom small companies to massive corporations like ESPNauthor Richard Banfield covers a wide range of topics, including:How design leaders create a healthy company cultureInnovative ways for attracting and nurturing talentCreating productive workspaces, and handling remote employeesStaying on top of demands while making time for themselvesConsistent patterns among vastly different leadership stylesTechniques and approaches for keeping the work pipeline fullMaking strategic and tactical plans for the futureMistakes that design leaders madeand how they bounced back