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Böcker av Robert F. Potter

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  • - Cognitive and Emotional Processing of Media
    av Robert F. Potter
    1 986,-

    This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area.

  • - Cognitive and Emotional Processing of Media
    av Robert F. Potter
    840,-

    This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

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