Böcker av Robert L. Heath

Working to redefine the teaching of public relations by discussing its connection to mass communication, and also linking it to its rhetorical heritage, this text examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society.

Positions issues management as an essential part of strategic planning and management for any organization

This work covers such topics as: the anatomy of the communication process; language, meaning and messages; information and uncertainty - concepts and contexts; persuasion - concepts and contexts; and interpersonal communication - relationships, expectations and conflict.

This text explains how an entire organization operates through enactments of personnel and external stakeholders. It considers both the efforts that companies expend to communicate with external stakeholders, and gives attention to internal communication.