Böcker av Robert V. Friedenberg

Though many studies of contemporary campaigns focus on brief political advertisements and the growing impact of technology on contemporary campaigns, the definitive statements of most candidates are still made in public addresses.

Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns.

This revised and updated edition remains the only book-length rhetorical analysis of national political debates from 1960 to the present. Chapter authors offer insight into the goals commonly shared by political debaters and the rhetorical strategies most frequently used by national political debaters.

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Dentons classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

Friedenberg brings to this study of Theodore Roosevelt a thorough grounding in the criticism of American public address. Basing his findings on his own detailed reading of Roosevelt's speeches and supplementing it with his own research in the primary collections of Roosevelt's manuscripts, Robert V. Friedenberg reveals the depth of Roosevelt's fascinating rhetorical career. Friedenberg's astute analysis of Roosevelt's use of classic rhetorical method shows how dependent the president was on the style of the classical masters as well as American predecessors such as Washington and Lincoln.This book demonstrates and analyzes the persuasive and expressive public speaking of the first great orator of this century, Theodore Roosevelt. Following a foreword by Halford R. Ryan and a preface by Friedenberg, the book provides critical analysis of Roosevelt's rhetoric of militant decency. After an overview, Friedenberg applies his analysis, which is followed by the application of militant decency rhetoric to foreign policy, responsible citizenship, and progressive reform. A series of Roosevelt's collected speeches forms the second part of the volume and provides concrete examples of Roosevelt's rhetorical style. A speech chronology and a bibliography close the work. As we Americans look to the twenty-first century, we might do well to look for guidance and inspiration in the writings and speeches of the man who led us into the twentieth century, Theodore Roosevelt.