This text introduces business and management students to economic concepts and shows economics students the skills needed in the world of business. Coverage includes: product differentiation; price discrimination; hiring and training workers; labour-management relations; and international trade.
Offers an introduction to the key pillars of game theory into managerial decision-making. Taking an international perspective, this book shows developments in economics such as behavioural economics and auction theory as well as how these can be applied in the workplace.
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