Böcker av Ron Lieber

Named one of the best books of 2021 by NPRNew York Times Bestseller and a New York Times Book Review Editor's Choice pick?Masterly . . .represents an extraordinary achievement: It is comprehensive and detailed without being tedious, practical without being banal, impeccably well judged and unusually rigorous.??Daniel Markovits, New York Times Book Review?Ron Lieber is a gift.??Scott Galloway The hugely popular New York Times Your Money columnist and author of the bestselling The Opposite of Spoiled offers a deeply reported and emotionally honest approach to the biggest financial decision families will ever make: what to pay for college?a decision made even more confusing because of the Covid-19 pandemic.Sending a teenager to a flagship state university for four years of on-campus living costs more than $100,000 in many parts of the United States. Meanwhile, many families of freshmen attending selective private colleges will spend triple?over $300,000. With the same passion, smarts, and humor that infuse his personal finance column, Ron Lieber offers a much-needed roadmap to help families navigate this difficult and often confusing journey. Lieber begins by explaining who pays what and why and how the financial aid system got so complicated. He also pulls the curtain back on merit aid, an entirely new form of discounting that most colleges now use to compete with peers.While price is essential, value is paramount. So what is worth paying extra for, and how do you know when it exists in abundance at any particular school? Is a small college better than a big one? Who actually does the teaching? Given that every college claims to have reinvented its career center, who should we actually believe? He asks the tough questions of college presidents and financial aid gatekeepers that parents don't know (or are afraid) to ask and summarizes the research about what matters and what doesn't.Finally, Lieber calmly walks families through the process of setting financial goals, explaining the system to their children and figuring out the right ways to save, borrow, and bargain for a better deal. The Price You Pay for College gives parents the clarity they need to make informed choices and helps restore the joy and wonder the college experience is supposed to represent.

You''re young and ambitious, with a great idea for a new software program, downtown music ''zine, or a better-than-Snapple beverage--but how do you turn your dream concept into a thriving business?Forget the ultra-conservative suits who scoffed when you brought your hot idea to their door! As Fortune magazine''s Ron Lieber shows, you can actually turn your youth, inexperience, and lack of money to your advantage and capitalize on your assets to trump the corporate system, be your own boss, and turn your entrepreneurial vision into a reality.Based on interviews with more than thirty young, independent entrepreneurs who have developed some of today''s hottest--even revolutionary--companies and products, Upstart Start-Ups! provides essential tips and information that will enable you to get your own Nantucket Nectars or Magnetic Poetry off the ground. Check out:The myths and realities you need to know about starting a business when you''re under 30How to generate your first "brainstorm" and how to act on a good ideaHow to overcome the stigmas of youth and inexperience and make your age work to your advantageHow to develop a realistic business planWhere and how to get the financial backing you needHow to establish credibility for your business or product with consumersModels that have proved successful, and how to apply them to your own visionTwenty-six-year-old Ron Lieber writes for Fortune magazine and is the coauthor of the New York Times business bestseller Taking Time Off.  He appears regularly on national television and radio to discuss career issues, corporate management, and his recent columns.