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Böcker av Russell W. Belk

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  • av Eileen Fischer, Robert Kozinets & Russell W. Belk
    786 - 1 996,-

    Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

  • av Canada) Belk & Russell W. (York University
    686,-

    Collecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture and how this relates to the activity of collecting.

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