Böcker av Ruth A. Hobgood

The purpose of this qualitative descriptive study was to explore how innovation, organization, and environmental factors influence executive management to adopt big data for strategic decision-making in an electric utility in the southwestern United States. This study was guided by the intention to adopt big data conceptual framework, which considered big data as a foundational concept instead of technology. Three research questions were explored to uncover the influencing factors of big data adoption: How do executive managers describe the influence of ( I) innovation factors, (2) organization factors, and (3) environmental factors on adopting big data forstrategic decision-making? The sample included 14 executive management in the electric utility industry. Data collection included individual semi-structured interviews and two focus groups. Thematic analysis and descriptive coding were used to analyzethe collected data. Five significant themes were found to influence the adoption of big data: cost factors, business strategy, organizational culture, uncertainty/risk, and customers/relationshi