Böcker av Ruth Cross

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.

This fourth edition offers a firm foundation in the basics of health promotion before helping students understand the process of planning, implementing and assessing programmes in the real world.

Health Promotion Ethics: A Framework for Social Justice critically considers the ethical dimensions of promoting health with individuals and communities, encouraging a nuanced understanding of health promotion in the context of fairness, empowerment and social justice.The concept of social justice, indeed, is central. The book explores how health promotion should be considered in relation to moral, social and legal issues, from individual responsibility to government intervention, as well as the possibility that existing practice maintains rather than alleviates existing health inequalities by stigmatising certain groups. It also questions the 'rights' of those who promote health to use particular strategies, for example using fear to encourage behaviour change. The ethics of health promotion practice and research are considered introducing several important debates.Case studies, international material, and opportunities to reflect on practice are used throughout to bring the important issues under discussion to life, engaging both students and practitioner alike. The book provides a fascinating route to reflect on what it really means to promote health for all in a more equitable way.

A complete overview of the subject setting out the what, why, when, who, where and how of health promotion containing 20 bite-sized chapters that answer all the common questions.

Contemporary Health Studies: An Introduction provides a lively and accessible introduction to the current issues and key debates in this area. It contains a strong, up-to-date, global, social-scientific focus examining the human experience of health particularly emphasizing its social, political and environmental dimensions.