Böcker av S. Tamer Cavusgil

For international business courses. A modern approach to international business International Business caters to a post-millennial student audience. It connects to those facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills. As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion (DEI) in the workplace.

Helps managers and scholars understand the born-global phenomenon. This book offers a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.

This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going.