Böcker av Shaoqiang Wang

In an increasingly complex world, infographic make complicated things understandable to a wider audience.

Letterpress, a Chinese invention from the 10th century consisting in the use of movable types and adopted in the Western Hemisphere about 1440, forever transformed communication and the way and speed at which information is spread, paving the way for the modern press. This book explores the rich history and intricate process of letterpress printing with a curated list of classic movable types arranged in style order, highlighting the beauty and craftsmanship of contemporary typography. A handbook and source of inspiration for type designers, letterpress enthusiasts, design students, and craft lovers alike, it explains the revival of classical letterpress and its widespread use with a modern aesthetics in different forms of art and design such as books, posters, customised stationary, name cards and letterheads, to name a few. Including biographies and exclusive interviews, it also introduces prominent letterpress designers, artists, type foundries, and institutions from around the world, making it a treasure trove for graphic designers, typographers, self-publishing authors, and small presses as well. The future of letterpress promises to be a long and colourful one. Readers are invited to join this fascinating revival and be inspired by the enduring charm of letterpress and handmade type.

This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand's core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you're a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Featuring ground-breaking visual merchandising and window displays in some of the world's most glamourous shops, straight from the creative minds of art directors, graphic designers and window display designers.

A wide collection of case studies on the different approaches used by international graphic design studios towards the redesign of a logo, its development, interviews with relevant international graphic designers, and real examples.

An in-depth overview on the world of letterpress: history, examples, designers and everything there is to know about the renewed interest in movable types.

Inside the book design business, from the history of books to their design, as well as details on traditional and current printing and binding techniques, with a wealth of contemporary examples in full colour.

Cutting-edge typography for digital media and examples of how it is applied. It includes QR codes with links to the designers' webpages with examples of their fonts in use.

A selection of urban temporary projects from all over the world.

Das Grafikdesign betont zunehmend einen benutzerorientierten Ansatz, der auf Kommunikation und Interaktion zwischen Benutzern und der Produkt setzt. Interaktive Grafiken finden Sie in Büchern, Broschüren, Postern, Verpackungen und Alben. "Playful Graphics" präsentiert eine Auswahl herausragender interaktiver Projekte, die von Designern aus aller Welt produziert wurden. Diese Werke bieten den Nutzern reichhaltige visuelle Erfahrungen und ermöglichen es den Nutzern, aktiv zu werden. Durch die Erkundung unterschiedlicher Techniken und Formen demonstriert "Playful Graphics", wie dieser sich schnell entwickelnde Designbereich die Benutzererlebnisse beeinflussen und Spaß machen kann.