Böcker av Sheena Iyengar

In Think Bigger, Sheena Iyengar-an acclaimed author and expert in the science of choice-provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT

A decade ago, in her critically acclaimed bestseller The Art of Choosing, Sheena Iyengar transformed our understanding of how we make choices in a world of growing complexity and plenty. Now, in Find Your Blue she digs deep into the world of authenticity - that web of concepts, commitments and practices shaped and re-shaped by our own evolving beliefs. Although we have accumulated vast empirical knowledge about the world and its inhabitants, we are nonetheless more confused and unsettled than ever before. Why do our surroundings and our lives seem less and less comprehensible? In response to this strange predicament, we're turning to authenticity to hold us together and steadily move us forward. Partly a memoir told by a blind, Indian-American female social scientist, Find Your Blue is also a scientific exploration of the idea of authenticity. In this remarkable, unique book, Sheena Iyengar dares to ask the questions many of us seek to avoid - 'Who am I?' And, given who I am, what should I choose? Using techniques developed and tested in her own lab, this extraordinary work will show readers how to think bigger about authenticity and creatively construct a larger, more authentic sense of who they really are.