Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Applying his observations on economic history and the development and impact of global marketing, the author presents a cogent plan for developing nations to benefit from globalization. He shows that they can cross the divide and graduate from supplier nation to producer nation.
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