Böcker av Simone Gressel

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ';critical incidents' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: *; Big data *; Analytics*; Managing emerging technologies and decision-making *; Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.