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Base of the Pyramid Markets in Latin America

- Innovation and Challenges to Sustainability

av Stefan Gold, Marlen Gabriele (Chemnitz University of Technology Arnold, Judy N. Muthuri & m.fl.

1 860,-

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
- Bok
- 1 860,-
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