Böcker av Stephen Berry

When two friends get together for a day of fun, >With surprises, mishaps and laughter, >Join Julie and her friend as they set off on an adventure, >You can count on Julie be fancy, sweet, and a little unrulyBecause thats what makes her who she is, Truly Julie

THE ULTIMATE MBA BOOK distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks. It is a dynamic collection of essential skills covering the topics that really matter.

Strategic thinking just got easierFor most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Understand what strategy is and what it isn't- Monday: Understand what drives strategy and what strategy drives- Tuesday: Understand internal strategy- Wednesday: Understand marketing strategy- Thursday: Understand brand strategy- Friday: Understand competitive strategy- Saturday: Keep strategy going