Presents small businesses a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. Suitable for small business owners as well as academicians and researchers, this book connects various issues involved in the planning and execution of Web sites for small businesses.
Governments worldwide are placing increasing importance on the success of small business entrepreneurs and are providing increased resources to support this. This voume presents research in areas such as IT performance, electronic commerce, internet adoption, and IT planning methodologies and focuses on how these areas impact small businesses.
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