This book explains why and how individuals (of all ages and levels of intelligence) and organizations act in ways that undermine their interests and even continued existence. A novel four-factor explanatory theory sheds light on a topic of universal interest: the everyday foolishness of humans.
Looks at the problem of gullibility. This work covers topics from how we are fooled in areas from religion, politics, science, and medicine, to personal finance and relationships. It also shows gullibility at play in the writings of historic authors we all know.
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