Böcker av Stephen Hardy

Commissioner Ben Towne grieves the suicide of his brother, the end of his marriage, and the gnawing recognition that his world of high-level college hockey is as crooked as the war he saw in Kuwait. But on this February weekend, on the eve of another war, he chases a chance for redemption-a chance to take down Ryerson College and its head coach Ted Farnum, the man he believes destroyed his brother. Across a backdrop of vanishing evidence, personal danger, and thrilling hockey, Towne discovers bonds of grief, betrayal, and enlightenment with an unlikely ally in his fight against corruption in college sports.

Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing.