Böcker av Stephen Kline

This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.

A detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Contemporary youngsters are catapulted into a fantastic and chaotic world of action toys thanks to the toy manufacturers' interest in animated TV.