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Böcker av Steve Greenfield

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  • av Steve Greenfield
    156,-

  • av Steve Greenfield
    290,-

    The future of mobility is evolving at an accelerating pace. This is most evident in the automotive retail channel, as both car dealers and automakers are experiencing an enhanced level of change.The Future of Automotive Retail provides a framework for how these changes are impacting both automaker and automotive dealer.The book provides a handy framework to categorize these changes across vehicle production, evolving consumer expectations, vehicle ownership, vehicle power sources, autonomy, connectivity and servicing of vehicles. The book wraps by providing a perspective on the future of the automotive dealership, as well as some practical advice on how to survive and thrive given the accelerating pace of change.

  • - Dancing on the Edge of Heaven
    av Steve Greenfield & Guy Osborn
    746 - 1 956,-

    Brought about as a result of the report in the "NME" of the Stone Roses' contractual dispute with their recording and publishing company, this work looks at contract law as it applies to the entertainment industry, in particular the sport, film and music industries.

  • - Commodification, Consumption and the Law
    av Steve Greenfield & Guy Osborn
    440,-

    Football in Europe has undergone massive changes over the last decade. Regulating Football gets behind the headlines to look at the impact of ever increasing commercialisation and the commodification of football.*BR**BR*The essence of the book is football as it is played, refereed, managed, bought, sold and consumed: the authors capture the life and action of the game as seen from the perspective of the numerous participants and place these experiences within a sociological, economic and legal context which reflects the increasing commodification of the sport. *BR**BR*Exploring the ways in which the game is regulated, the authors question whether we have reached the point where commercial issues have superseded the club - and even the game of football itself. The role of players, agents, officials, governing bodies, and the media are all explored. The authors pay attention to levels of violence and racism both on and off the field in both the professional and amateur forms of the game.

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