Böcker av Steve Harrison

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today's advertising industry.At a time when advertising is disliked and avoided by most people, Gossage has a message that is more important now than it was 60 years ago.Decades before digital, he understood the importance of interactive advertising - and the need to break down the "fourth wall" and speak directly and intelligently to his audience. He also knew that the ad was just the first part of a media strategy and aimed to involve all other forms of media in amplifying his message. Perhaps most importantly he grasped the importance of fame. The Ad Contrarian, Bob Hoffman, recently said that if he was a client his three word brief to his agency would be "Make me famous". As you'll see, Gossage did this for his clients, his "gurus" and, most definitely, himself. In fact, his was a masterclass in Personal Branding. Finally, for an industry that has lost the ability to engage its audience, Gossage had another vital message: we are in show business.

NIGERIAN DELICACIES is an exciting assortment of simplified recipes for popular vintage and contemporary cuisines in Nigeria. It covers the major Nigerian dishes ranging from rice dishes to soups and their accompaniments. A few mouth-watering snacks and desserts are also included and are usually termed as addictive as that umami taste almost never wears off. It is an easy and legit guide to delectable Nigerian cuisine. The simplified directions make preparing these delicacies simple, enjoyable, and problem-free.

The day you were diagnosed with Parkinson's, you might have said to yourself: "This is the end of my life." But you have picked up this book because behind the fear there is hope. The doctor told you there is no solution, and that all you can expect is a gradual worsening of your symptoms - a depressing prognosis that leaves little room for optimism. But there is reason to remain optimistic. In this book, you'll discover:¿ What exactly is happening in the brain when you have Parkinson's¿ The risk factors behind the development of Parkinson's ¿ Strategies to improve the symptoms of early-onset Parkinson's¿ The role of dopamine in your brain¿ How our internal habits (thoughts) and external habits (diet, lifestyle) impact on our brain health, and how to change these to reverse Parkinson's¿ How to boost your dopamine levels naturally¿ The 12 daily habits that support your brain and delay the progression of Parkinson's¿ Scientifically verified, evidence-based strategies to boost your levels of dopamine¿ 13 easy, tasty, nutrient-dense recipes to support your body and your brainA Parkinson's diagnosis is never welcome - but know that within this book lie strategies that can help you turn this situation around.

AQA GCSE [French] delivers the breadth and rigour required to develop the productive skills students need to manipulate language confidently and help them to prepare for assessments. *Student Books for this course have been approved by AQA.

Our bestselling AQA GCSE French course has been updated for the 2016 specification. This course offers brand new content, helping to develop the productive skills students need to manipulate language confidently and to prepare thoroughly for their exam. Its differentiated approach supports your mixed-ability classes, facilitating co-teaching.