Böcker av Steven Haines

A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world.Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager's Survival Guide, Second Edition includes:.NEW tools to assess product management acumen.NEW methodologies and tools for assessing and improving product strategy.NEW and updated chapters on people, processes, and products that create unique customer experiences.NEW ways to think about phased and agile product development

The definitive guide to product management-updated for a more digital, more global, more competitive business landscapeThe digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product's business.The Product Manager's Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! Packed with important updates and revisions, The Product Manager's Desk Reference, Third Edition provides essential advice on:Companies with portfolio of digital and traditional productsUtilization of various development methods (waterfall and agile)Product design methods to deliver better user experiencesStrategic thinking and business analysisCross-functional product team collaborationProduct portfolio management and product discontinuationRoom for error in today's fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.