Böcker av Steven Heller

Dieses nach Sichtung Tausender von Werbeanzeigen sorgfältig zusammengestellte Buch präsentiert die Krönung der amerikanischen Printwerbung im Zeitalter der "Big Idea". Die bunten und originellen Kampagnen malen ein faszinierendes Bild der 1950er- und 1960er-Jahre und dokumentieren, wie die Angst vor dem Kalten Krieg immer mehr dem sorgenfreien Kapitalismus der Mad-Men-Ära wich, in der hemmungslos gequalmt und gesoffen wurde. Die Bilder, die digital überarbeitet wurden, um eine optimale Reproduktionsqualität zu erzielen, sind von einer bestechenden Schärfe und Farbintensität. Sie brachten einst ihr Zielpublikum mit der Verlockung ungeahnter Möglichkeiten dazu, alles nur Erdenkliche zu kaufen - von Hüfthaltern bis Handfeuerwaffen, Autos bis Zahnpasta, Flugreisen bis Küchengeräten. Dieses mal schockierende, mal amüsante und inspirierende Panorama eines vergangenen Marketing-Milieus ist zugleich Zeitdokument und Referenzwerk für innovatives Design und witzige Werbung.

Revisit the 1990s in a massive compendium of advertising gems that sold Generation X and baby boomers everything from Game Boys to Boyz II Men. Featuring six chapters spanning food, fashion, entertainment, and cars, page after page of ads remind us how sex and blockbusters led the way to a decade's worth of ironic, cool, and classic visuals,...

Published to coincide with the 150th anniversary of Beatrix Potter's birth, this magnificent collection celebrates the artist behind The Tale of Peter Rabbit and numerous other beloved children's books.

The third book in the Star Wars Art series, Illustration collects the very best artworks, as curated by George Lucas: more than three decades of book jackets, art from StarWars Insider magazine and role playing guides, limited edition prints, Topps' Star Wars Galaxy trading cards, marketing artwork from LucasArts video games and other one-of-a-kind works generated for collectible merchandise. Featuring previously unpublished, rarely seen, or fan favourite art.

The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and...

This volume delivers a complete and nostalgic overview of 1970s advertising. As television and other media began to compete for advertising dollars, new ideas were incorporated into a post-hippie world where disco clashed with punk, and social consciousness, health and environmental awareness went head-to-head with the Me Generation.

America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes.

This is the first book to explore type as a medium that conveys emotions, concepts, and ideas. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.

¿¿ Sprechen Sie Logo?¿¿ Eine zugängliche Einführung in die Schlüsselelementeguten Logo-Designs¿¿ Enthält Logos ikonischer MarkenPfeile, Wellen, Swooshes: Logos sind das allgegenwärtigstealler grafischen Designinstrumente und repräsentieren Ideen,Überzeugungen und natürlich Dinge. Sie identifizieren inerster Linie Produkte, Unternehmen und Institutionen, abersie sind auch - hoffentlich positiv - mit dem Ethos oder derPhilosophie dieser Unternehmen verbunden. Die 50 Logosin diesem Buch sind Beispiele für gute Ideen im Hinblick aufRepräsentation, Reputation und Identifikation.

Part of "100 Ideas that Changed..." series, this book demonstrates how ideas defined graphic design, and how those ideas have manifested themselves in objects of design. It includes coverage that ranges from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); and, more.

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

In den letzten Jahren verfolgten Steven Heller und Julius Wiedemann die weltweit neuesten Entwicklungen in der Illustration . All diejenigen, die dachten, digitale Gestaltung bedeute das Ende eines ganzen Berufsfeldes, werden in diesem Band eines Besseren belehrt. Bevor Massenmedien unsere Sehgewohnheiten für immer veränderten, war Illustration das effektivste Mittel, um die Wirkung von Worten auf Papier zu verstärken. Heute starren wir auf Bildschirme, die teilweise klein wie ein Ziffernblatt sind, was heutige Illustratoren und Designer aber glänzend parieren: Illustrationen sind freier und vielfältiger denn je . Sie sind allgegenwärtig in sämtlichen Arten von Medien , vom Papier bis zum Bildschirm, über Verpackungen, Bücher bis hin zur Kleidung. Es gibt aktuell mehr Illustratoren, die zur Populärkultur beitragen als jemals zuvor. Dieser Band feiert die schiere Qualität, Vielfalt, Intensität, Komik, Vitalität und Einzigartigkeit der gezeigten Arbeiten . Von etablierten Künstlern bis hin zu aufstrebenden Stars - die hier vertretenen "Besten" sind nur die Spitze des sprichwörtlichen Eisbergs, bieten aber eine überzeugende Momentaufnahme der weltweit angesagtesten Stile, Techniken und Farbgestaltungen . Wählen Sie Ihre Favoriten!

An entertaining coming-of-age memoir from Steven Heller, award-winning designer, writer, and former senior art director at the New York Times. Featuring 100 color photographs, Growing Up Underground takes readers on a visually inspired look back on being at the center of New Yorks youth culture in the 1960s and 1970s. Steven Hellers memoir is no chronological trek through the hills and valleys of his comparatively normal life, but instead, a coming-of-age tale whereby, with luck and circumstance, he found himself in curious and remarkable places at critical times during the 1960s and ';70s in New York City. Hellers delightful account of his life between the ages of 16 and 26 shows his ambitious journey from the start of his illustrious career as a graphic designer, cartoonist, and writer. Follow his journey through stints at the New York Review of Sex, Screw, and the New York Free Press, until he became the youngest art director (and occasional illustrator) for the New York Times Op-Ed page at age twenty-three.

This book serves as an introduction to the key elements of good illustration. The Illustration Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Themes covered include creating characters, symbol and metaphor, illustrated lettering, inventing worlds and caricature.The result is an instantly accessible, inspiring and easy to understand guide to illustration using professional techniques.

An extensive collection of typographic compositions that celebrate the ability of letterforms to express narratives and voice.

A celebration of posters from Dartmouth's famed Winter Carnival

If you want to know how hypnosis really works (and, no, it has nothing to do with waving of hands or other similar nonsense), you will want to read this book. If you want to know the "magic" behind Ericksonian techniques and Neuro-Linguistic Programming, you have to read this book. From one of the true masters of hypnotherapy, this is one book that can really change your life!!

This small cultural history is dedicated to the hand as a popular motif in visual communication.

In this text, written in Spanish, Heller presents a compilation of interviews that show Nigel Holmes's views on graphic communications and the importance of "information design" which partners words and images for effective design.