Explores the context for behaviour change policy, the approaches adopted by politicians and academic researchers, and the application of such approaches using empirical data from two major research projects. The book is illustrated using both theoretical and empirical data and is suitable for researchers interested in sustainable lifestyles.
This text takes as its theme the growing awareness that environmental problems have more to do with the personal decisions of ordinary people than those of governments and corporations. This leads to the conclusion that a shift in attitude is a necessary part of resolving environmental problems.
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