Böcker av Tali Sharot

The new book from TED speaker and author of The Optimism Bias, Tali Sharot, The Influential Mind challenges the wisdom of the crowd.

Winner of the British Psychological Society Book Award for Popular PsychologyPsychologists have long been aware that most people tend to maintain an irrationally positive outlook on life. In fact, optimism may be crucial to our existence. Tali Sharot's original cognitive research demonstrates in surprising ways the biological basis for optimism. In this fascinating exploration, she takes an in-depth, clarifying look at how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how anticipation and dread affect us; and how our optimistic illusions affect our financial, professional, and emotional decisions.With its cutting-edge science and its wide-ranging and accessible narrative, The Optimism Bias provides us with startling new insight into how the workings of the brain create our hopes and dreams.

"Look Again is the perfect book to help you refresh your point of view. Sharot and Sunstein reveal why it's easy to be lulled into complacency and how to prevent falling into this trap. They'll help you live a happier, healthier, wiser and more just life" - Katy Milkman, author of How to Change"A surprising and delightful book" - Annie Duke, author of Quit: The Power of Knowing When to Walk Away

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others-from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts-from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control-are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the book provides fascinating insight into the complex power of influence, good and bad.