Böcker av Taran Patel

This book distinguishes itself from other books on Culture in International Business (CIB) studies in that it focuses on the complexities of the applied side of culture, while simultaneously emphasizing the dynamicity and diversity of culture.

A Transactional Approach. This textbook provides an overview of the existing conventional culture paradigms which focus on the national, societal and/ or corporate levels of culture in the context of business both domestic and international before challenging the limitations of these concepts and suggesting possible alternatives.